Binance, the world’s largest crypto exchange, announced a partnership with Brave Software this week, the company behind the Brave Browser and Basic Attention Token (BAT), to integrate crypto trading directly into the browser.
According to the announcement, the new Binance exchange widget has been added to Brave’s Nightly desktop browser, the company’s testing browser, allowing users to access Binance.com and Binance.US without having to go to the actual websites. The feature will be released on the general desktop browser in April and mobile at a later date.
The widget itself is built into Brave and not a loaded iframe, allowing users to retain their data privacy for the associated trading accounts. Trades are made via API calls following authentication by the user.
“Cryptocurrency trading can be a daunting task for users not familiar with such assets, so integrating Binance into the Brave browser makes the process seamless and simple,” said Brendan Eich, CEO and co-founder of Brave. “By bringing a leading exchange like Binance directly into the browser, Brave is taking cryptocurrency trading mainstream and enabling users to conduct transactions with ease.”
“The Binance widget on Brave’s privacy-oriented browser instills a safer way to buy and sell crypto and also reduces user friction to onboard, trade and interact with the Binance ecosystem,” added Binance CEO Changpeng Zhao. “We are looking forward to our long-term partnership with Brave to make it even easier to interact with crypto and encourage more utility in the near future.”🚀 UPcoin: A New Cryptocurrency Exchange Built for Scale
Following news of the partnership, BAT has jumped over 13% on the day while BNB is trading flat.